Most of the people using google adwords for ther affiliate efforts know that using negative keywords such as “free”, “pictures”, “torrent” etc… can dramatically improve your ctr. But there are other less obvious keywords that you should add as negative keywords at the ad group level. Let me explain: say you are using 2 different [...]
Read more →I have often used spreadsheets when dealing with my adwords accounts to better keep track off things and do stuff I couldn’t with the adwords editor. I’m sure I’m not the only one to do that and it seems today Google is trying to help us by giving us spreadsheets directly inside our account. You [...]
Read more →Who said Direct Linking when doing Affiliate Marketing is dead? I have been doing some direct Linking on Amazon France for a while now and regularly got around 100$ profit each month doing so. But I always had an average of 15 Produtcs in my portfolio that I was promoting to. So I’m thinking to [...]
Read more →According to a recent Study from Google, based on companies running adwords on both search and content networks, the cost-per-acquisition (CPA) is about 2% lower on the Content Network than on search pages, with the Content Network driving close to 20% of their total conversions. Conversion Rate is generally much smaller than on the Search [...]
Read more →Spy on your Competitor’s Keywords! John Rogers, one of the pillar of Campaign Blasts Forum has released with his team a neat little tool that allows you to spy on your competitor’s keywords. What the software does is extracting the Meta keywords of the first 100 listings returned by google search on a specific keyword. [...]
Read more →Many times people have questions regarding Google Adwords. There are so many different elements to the system that it can indeed be confusing. If you’re one of those people who are having a tough time with the set up, then the following should help you out a lot. It’s a whole bunch of video from [...]
Read more →This is a very Neat Video from Hal Varian, Google’s Chief Economist that explain exactly how does Google calculate your ad rank position and your Cost Per Click. Finally this gives us a clear and easy formula and reminds us how important relevance and Quality Score really is. Thanks to Matt Levenhagen to make this [...]
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