I have often used spreadsheets when dealing with my adwords accounts to better keep track off things and do stuff I couldn’t with the adwords editor.
I’m sure I’m not the only one to do that and it seems today Google is trying to help us by giving us spreadsheets directly inside our account.
You can now indeed find a Spreadsheet Edit Mode in The keywords tab of any ad group, under the “More Actions” Menu. So you will now be able to use formulas to edit your keywords and bids. For instance, if you want your ad to show on the first page but your bid is lower than the first page bid, you can set up a formula to address the issue.
I surely enjoy this welcome addition to the newly improved Google adwords interface and I’m certain you will too.
Uh…… I don’t really get that one….