Tag Archives: CPC
Don’t Neglect Google’s Content Network
According to a recent Study from Google, based on companies running adwords on both search and content networks, the cost-per-acquisition (CPA) is about 2% lower on the Content Network than on search pages, with the Content Network driving close to … Continue reading
How is Your Cost Per Click in Google Really Calculated
This is a very Neat Video from Hal Varian, Google’s Chief Economist that explain exactly how does Google calculate your ad rank position and your Cost Per Click. Finally this gives us a clear and easy formula and reminds us … Continue reading
