Search Engine Marketing Tips & Thoughts » CPC http://ericsangerma.com PPC & SEO Tips Thu, 06 Oct 2011 02:23:31 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Don’t Neglect Google’s Content Network http://ericsangerma.com/google-adwords/dont-neglect-googles-content-network http://ericsangerma.com/google-adwords/dont-neglect-googles-content-network#comments Tue, 05 May 2009 08:55:37 +0000 Eric http://ericsangerma.com/?p=152 According to a recent Study from Google, based on companies running adwords on both search and content networks, the cost-per-acquisition (CPA) is about 2% lower on the Content Network than on search pages, with the Content Network driving close to 20% of their total conversions.

Conversion Rate is generally much smaller than on the Search Network but with the CPC lower as well it does explain those figures.

I always advise my customers to run both Search and Content campaigns but separately for tracking purposes mainly. Once you can track the content network you can also run campaigns using the Placement network which is even more targeted.

Find more about this study Here.

]]> http://ericsangerma.com/google-adwords/dont-neglect-googles-content-network/feed 0 How is Your Cost Per Click in Google Really Calculated http://ericsangerma.com/google-adwords/how-is-your-cost-per-click-in-google-really-calculated http://ericsangerma.com/google-adwords/how-is-your-cost-per-click-in-google-really-calculated#comments Thu, 19 Mar 2009 05:57:00 +0000 Eric http://ericsangerma.com/?p=59 This is a very Neat Video from Hal Varian, Google’s Chief Economist that explain exactly how does Google calculate your ad rank position and your Cost Per Click.

Finally this gives us a clear and easy formula and reminds us how important relevance and Quality Score really is.

Thanks to Matt Levenhagen to make this video known to me.

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